Chief Marketing Officer (CMO) - Auto Financing (New & Used Cars) - BRI Finance

Join Mandiri Andalan Utama, a leading financial services provider in Indonesia, as our Chief Marketing Officer (CMO) for Auto Financing and drive the growth of BRI Finance’s new and used car financing solutions across Bali’s thriving automotive market. This is an exciting opportunity to shape the future of auto financing in Bali, leveraging your strategic marketing expertise to capture market share and enhance customer satisfaction. Based in Bali, you’ll work closely with our team to develop and implement innovative marketing strategies that resonate with our diverse customer base.

As the CMO, you’ll lead a dynamic team to create compelling marketing campaigns that highlight BRI Finance’s competitive advantages, such as flexible financing options, competitive interest rates, and exceptional customer service. Your strategic vision will be crucial in positioning BRI Finance as the preferred choice for auto financing in Bali. With a strong focus on digital marketing, data-driven insights, and customer-centric approaches, you’ll play a pivotal role in driving the growth and success of BRI Finance’s auto financing division.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to grow BRI Finance’s market share in Bali’s auto financing sector.
• Lead a team of marketing professionals to create and manage digital marketing campaigns, including SEO, PPC, and social media marketing.
• Leverage data analytics to track campaign performance and make data-driven decisions to optimize marketing efforts.
• Build and maintain strong relationships with key industry stakeholders, including dealerships, automotive manufacturers, and financial partners.
• Oversee the development and implementation of customer-centric marketing initiatives to enhance customer satisfaction and loyalty.
• Monitor industry trends and competitors to identify opportunities and threats, ensuring BRI Finance remains ahead of the curve.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives and growth strategies.
• Ensure compliance with all relevant regulations and industry standards in the auto financing sector.

🎓 Kualifikasi & Syarat

• Proven experience as a Chief Marketing Officer or equivalent role in the financial services or auto financing industry, with a strong track record of driving marketing success.
• Deep understanding of the Indonesian auto financing market, including regulatory landscape and customer preferences.
• Strong leadership and strategic thinking skills, with the ability to develop and execute innovative marketing strategies.
• Proficient in digital marketing tools and platforms, including Google Analytics, Google Ads, and social media management tools.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with key stakeholders.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Certification in digital marketing (e.g., Google Analytics Certified, HubSpot Inbound Certified) is a plus.
• Fluent in both English and Bahasa Indonesia.

🛠️ Keahlian

Lowongan Terkait